+60% open rate. 18% click rate over 8,000 emails

How to turn raw user data into personalized lifecycle emails that actually get read.

Nov 11 • 

Nicolas Gromer

August 2025

How Clay turns a complex product into an onboarding machine

The onboarding playbook for complex products

Aug 27 • 

Nicolas Gromer

1

July 2025

A one email onboarding strategy that breaks all the rules

Most SaaS send too many emails that users ignore. Resend keeps it simple.

Jul 27 • 

Nicolas Gromer

April 2025

Cheat sheet to write your first SaaS onboarding emails

Use the Figma template to create your onboarding 🎁

Apr 10 • 

Nicolas Gromer

2

March 2025

Miro’s onboarding, the complete flow - part 2/2

Duplicate the Figma flow w/ the link at the end of this email.

Mar 11 • 

Nicolas Gromer

2

February 2025

Inside Miro’s onboarding emails: what you can learn (or avoid) - part 1

How a $17.5 billion company onboarded 50+ million users through emails

Feb 24 • 

Nicolas Gromer

4

1